Shopping
how the beauty industry fell for cannabis
Article publié le 05/12/2018
Cannabis has enjoyed an image overhaul of which most politicians could only dream. Almost ten years ago, the drug was upgraded to Class B – yet today, bottles of cannabis-derived cannabidiol (CBD oil) can be bought in Holland & Barret for £19.99, with a few drops under the tongue being touted as a balm for insomnia, epilepsy and more. CBD oil (as opposed to the THC found in cannabis, which remains illegal in the UK) is non-psychoactive – in other words, it won’t get you high. According to the Cannabis Trades Association UK, the number of CBD consumers rose from 125,000 in 2017 to 250,000 in 2018. Since the Medicines and Healthcare products Regulatory Agency (MHRA) ruled in 2016 that CBD products could be sold in the UK, providing claims are not made about their medical benefits, cannabis has stopped lurking in the shadows.. Despite what the MHRA says, some proponents insist it possesses anti-inflammatory properties and offers relief from pain, anxiety and depression. The beauty industry, never one to miss a trick, swiftly jumped on the weed wagon. Today, CBD is perhaps the buzziest and most bragged-about ingredient in high-end makeup, skincare and hair products. In Hollywood, the fashion stylist Karla Welch – who works with Olivia Wilde, Ruth Negga, Katy Perry and Sarah Paulson – applies CBD lotion by Lord Jones, a brand based in Los Angeles, to clients’ legs and feet before they walk the red carpet. In July, Harvey Nichols became the first UK department store to stock MGC Derma, a cannabis-infused skincare range.



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